Evaluation-Question3

The media institution I have chosen for my magazine is IPC this is because, they appeal to two types of audience and this is men and women, not teenagers. So if I decide to use IPC then it will broaden their spectrum and give them a chance to also have another major audience who will buy their magazine. The magazines they have focus on women at home and also women and about houses and mainly things that interest the common housewife also the women at work, so they vary their types of magazines. For the men they do magazines about hunting and lifestyles and jobs .So in choosing this institution for my magazine will give them a whole new audience to focus on and because so many teenagers are into music so many will buy also because they have articles online and teenagers use the internet very frequently will most likely use online more. The shops that I would distribute my magazines in would most likely be newsagents, because a lot of teenagers will go to the newsagents to get a drink etc. also if I was to try and distribute my magazine in stations it would get bought as much because most teenagers use the buses the majority of adults use the stations to get to work and so it would be ideal for an institution who want to attract adults attention to sell their magazine at stations. Also another ideal place to distribute my magazine is bars and youth clubs because going to bar is a popular leisure activity among the teenage group. But not nightclubs because the majority go to nightclubs to have fun and a drink not to sit down and read a magazine, that you could be reading on the bus or at home in your room. Also another idea is at colleges because this is where you would probably be most successful because there is such a densely populated area of my demographic group. So I would most likely to sell my magazine in a teaching institution where I can get the maximum publicity and most likely to sell the most of my product also for college most people bring money and so spending maybe£1.50- £2.00 isn’t going to be a problem for most people, whereas with people at a nightclub or maybea bar they brought their money to spend on drink and have a good time and so especially if they get drunk reading a magazine will be the last thing on their mind.