Publishing House Case study
IPC Media is a company that produces over more than 85 iconic media brands, with only the brands alone reaching two thirds of UK women and 44% of UK men nearly 27 million UK adults while the online brands collectively reach about 20million users every month.
IPC’s diverse print and digital portfolios offers something for everyone, with a focus on the three core audiences: men, mass market women and upmarket women.
For the men, the types of magazines they publish are: Country Life, Horse & hound, Rugby World and Decanter, these are the names of the leisure brands (IPC Inspire). As well as the lifestyle brands: Nuts, Mousebreaker and NME.
The mass market women division (IPC Connect) famous women weeklies which include: Look, Now, Chat and Women. Also TV entertainment brands for example: What’s on TV, TV times and TV& Satellite Week and the online Goodtoknow network.
The last of the core audiences is the up market women (IPC South) which have luxury fashion and beauty brands for example Marie-Claire and In Style. Lifestyles brands like Woman& Home and Essentials. Also some Home interests brands including: Ideal Home, Livingetc and Housetohome.
Different Divisions in IPC
IPC Advertising offers from prints to online magazines, and it reaches out to about 27 million adults. Online brands reach about 20million users per month.
IPC Connect has a range of brands which are read by 53% of the mass market women. Online it reaches about 2.4.million
IPC Southbank concentrates on upmarket women, the two main markets are Fashion&Women’s Lifestyle and Home Interests.
IPC Inspire is another magazine focused on men and its portfolio covers 55brands and more which include famous names from magazines like CountryLife.
MarketForce is the UK's leading newstrade sales and its in control of when and how the magazines are distributed, successfully selling 23% of the total magazine category.
Thursday, 28 January 2010
Thursday, 14 January 2010
Music Magazine Double page spread-FINAL
Music Magazine Contents page-FINAL
my Final contents page turned out to be very successful. I designed it in Adobe Photoshop, and took the pictures with a camera.
Saturday, 2 January 2010
Graph 10-What would the two main things that should be in the Music Magazine?
This graph is asking what would be the two main things that should be in the Music Magazine and the three main things because there was a tie between two the first was 'The Latest Hits& Songs' and the two options that tied together was 'Closest Live concerts' and Latest Gossip about Artists.
Graph 9-If there were chances of winning tickets or getting some sort of prize but you had to buy every issue. Would you?
This obviously really got people wanting to dig out of their pockets so this clearly would show that only when they can benefit of win something they will bring out their money.
Graph 8-What would attract you to the magzine
This graph shows that to attract them to the magazine the best thing to put is pictures of famous and popular artists and then coming second would be that its free so this shows that people are not to willing to pay for the magazine.
Graph 7-Would you pay for a Music Magazine
Graph 6-Would you prefer the magazine with a few genres that are similaror all types of Genres?
I think that the data presented in this graph tells us that the majority of the people think tat all types of music are welcome in the magazine so this shows us that the people are open to anyone else taste of music and this will definitely attract a larger audience.
Graph 5-How regularly do you expect it to be?
this graph is showing that people would prefer for the magazine to be available fortnightly which is good because weekly would be too much and monthly you may aswell forget the magazine fortnightly is just about right.
Graph 4-Have you ever read a Music Magazine?
This question is quite straight forward the majority of the people in this questionnaire have read a Music Magazine.
Graph3-What genres of music do you like?
There are quite a few different genres of music Jazz,R&B, Hip Hop, Rock and Roll,Classical, Techno and Garage. This is quite a wide range of music but the most favourite music was R&B followed by Jazz which was quite a surprise.
Graph 2-What age are you?
This graph shows the age groups that took part so we are looking of a range of 13 to 18 year-olds and the graph shows that the majority are 16 to 18 yearolds but for me this is good because this magazine is concentrated on the older year group which is 16 to 18.
Questionaire Graph Results- Graph 1
This first graph shows how many people took part in my questionaire and the figures are 10 and 10 so 10 boys and 10 girls and this is very good so then the results will not be biased because there is more of one gender.
Questionaire
Questionaire
1. What gender are you?
Male Female
2. What age are you?
13-15 16-18
3. What genre of music do you like? (Please tick two)
R&B
Hip Hop
Jazz
Rock n Roll
Bashment
Classical
Techno
Garage
4. Have you ever read a music magazine?
Yes No
5. Would you pay for a music magazine?
Yes No
If no, why?
6. How regularly do you expect it to be?
Weekly
Fortnightly
Monthly
7. Would you prefer a magazine with a few Music genres that are similar or all types of music genres?
All types
Few types
Not bothered
8. What would attract you to pick up a Music magazine?
Pictures of favourite artists
It’s free
The layout
Interests in what artists have to say
Posters
9. If there were chances of winning tickets or getting some sort of prize but you had to buy every issue. Would you?
Yes No
10. What would the two main things that should be in the Music magazine?
Gossip about the artists
The latest Hits & Songs
Closest live concerts
Fact files on Artists
New groups and Songs
Exclusive interviews from artists
Other (Please specify)…………………
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