Publishing House Case Study

Publishing House Case study

IPC Media is a company that produces over more than 85 iconic media brands, with only the brands alone reaching two thirds of UK women and 44% of UK men nearly 27 million UK adults while the online brands collectively reach about 20million users every month.
IPC’s diverse print and digital portfolios offers something for everyone, with a focus on the three core audiences: men, mass market women and upmarket women.
For the men, the types of magazines they publish are: Country Life, Horse & hound, Rugby World and Decanter, these are the names of the leisure brands (IPC Inspire). As well as the lifestyle brands: Nuts, Mousebreaker and NME.
The mass market women division (IPC Connect) famous women weeklies which include: Look, Now, Chat and Women. Also TV entertainment brands for example: What’s on TV, TV times and TV& Satellite Week and the online Goodtoknow network.
The last of the core audiences is the up market women (IPC South) which have luxury fashion and beauty brands for example Marie-Claire and In Style. Lifestyles brands like Woman& Home and Essentials. Also some Home interests brands including: Ideal Home, Livingetc and Housetohome.
Different Divisions in IPC
IPC Advertising offers from prints to online magazines, and it reaches out to about 27 million adults. Online brands reach about 20million users per month.
IPC Connect has a range of brands which are read by 53% of the mass market women. Online it reaches about 2.4.million
IPC Southbank concentrates on upmarket women, the two main markets are Fashion&Women’s Lifestyle and Home Interests.
IPC Inspire is another magazine focused on men and its portfolio covers 55brands and more which include famous names from magazines like CountryLife.
MarketForce is the UK's leading newstrade sales and its in control of when and how the magazines are distributed, successfully selling 23% of the total magazine category.